Awards:
GRANDS PRIX DU DESIGN – 17th Edition
Discipline: Communication & Brand Design
Categories: Traditional or Digital Marketing: Platinum Winner
Categories: Creation and Update of a Brand Identity: Gold Certification
Categories: Logo Design: Gold Certification
Our logo subtly evokes the precious heritage of the moucharabiyé, that refined lattice delicately weaving the link between the interior and exterior. Guided by a feminine vision, the women leading our company have shaped a symbol exalting the splendor and functionality of this traditional architectural element.
Through motifs inspired by the moucharabiyé and breeze blocks, our logo embodies the elegance of lace while providing discreet protection and a cozy intimacy. It testifies to the harmony between nature and architecture, where light dances through the interstices, inviting contemplation and interconnectedness.
At the heart of our company, femininity asserts itself as a creative force, illuminating every facet of our work. Our logo reflects this sensitivity, displaying tender curves and organic forms while preserving a solidity and resilience intrinsic to the construction process. It embodies the harmonious union of femininity and masculinity, symbolizing the diversity and inclusion that permeate the very essence of our company.